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Hypnotic Gifts

How To Transform Someone's

Life In A Single Conversation

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—Steven Wilson

Founder and CEO

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—Guthrie Govan

CEO, Transformational Coach

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—Nina Simone

Business & Marketing Coach

How To Transform Someone's

Life In A Single Conversation

A book about a map.

The map is for your conversations.

The treasure is for the people you serve.

I need to tell you about a conversation that made me weep in a hotel lobby.

It wasn't a fight. Nobody died. Nobody delivered bad news.

It was a final exam.

My classmate Michael was being tested on his ability to have a conversation - just a conversation - with me, while our teacher watched from a few feet away.

I went into it thinking, I don't know what this guy's gonna help me with. I'm fine. I'm grateful. I'm relatively positive about things.

Twenty minutes later I was sitting there with my hands in my face, sobbing. That kind of crying where the words come out sideways and you keep apologizing between breaths. I'm sorry. I don't know why I'm doing this.

Here's what he didn't do: He didn't give me advice. He didn't diagnose me. He didn't tell me what my problem was or hand me a solution.

Here's what he did: He had a conversation with me.

He followed a map - a model of conversation - that I'm going to hand you in this book. He navigated through what felt like casual conversation into something I wasn't expecting. He found two things I couldn't see: a problem I didn't know I was carrying and a resource I didn't know I had. And he brought them together in a way that changed my clarity about leadership, about identity, about the kind of man I wanted to become.

He did all of that in a single conversation.

And when I looked up at my teacher through tears, all I could say was, "I guess he passed, huh?"

That's what this book is about.

Not therapy. Not manipulation. Not "working the room."

A map for how to turn everyday conversations into moments that matter - for the person standing in front of you.

You've Been Doing This Your Whole Life. (You Just Don't Have a Name for It Yet.)

You've been told you're good with people.

Maybe it sounds like this:

"I don't know why, but I just told you my whole life story."

"You're so easy to talk to."

"There's something about you... people just open up."

And you smile. And you say thank you. And you move on.

But here's what nobody's ever told you:

What you're doing in those moments has a name. It has a structure. It has a map.

You're not just "a people person." You're not just extroverted or charismatic or warm.

You've been navigating something - intuitively, accidentally, sometimes beautifully - without ever seeing the terrain you're walking through.

This book gives you the map.

Doors That Everyone Walks Past

Let me describe something. See if it sounds familiar.

You're at a networking event. Maybe it's for your industry. Maybe it's your kid's school fundraiser. Maybe it's the annual conference your organization sends 500 leaders to, twice a year.

You walk in. You scan the room. You see a few people you know. You see a lot of people you don't.

And somewhere in the back of your mind, a quiet voice says: I have no idea what to say to these people.

So you grab a drink. You hover near the food table. You check your phone. You talk to the one person you already know, which kind of defeats the purpose of being there.

Or maybe you do engage. You "work the room." You shake hands. You swap job titles. You ask, So what do you do? and they ask it back and you both nod and smile and the conversation goes absolutely nowhere.

You leave having talked to a lot of people... and having connected with none of them.

"I Was Actively Thinking About How I Could Leave."

For years, I went to these events - 500 leaders in a room, twice a year - and instead of working the room, I'd scan for the person who looked the most uncomfortable. The one standing off to the side, holding a drink a little too close to their chest, glancing around, slowly taking a bite of something off a small plate.

I'd walk over... start a conversation. And afterward - every single time - they'd say some version of the same thing:

"I'm so glad you came over. I was actively thinking about how I could leave."

"I'm not good at small talk."

"Small talk feels so fake and pointless."

"I'm an introvert — this isn't really my thing."

"I never know what to say."

"I feel like everyone has an agenda, and I just don't."

"I feel so awkward."

Sound familiar?

The Lies We Tell Ourselves About Small Talk

Every one of those statements carries a hidden assumption. And those assumptions are costing you relationships you never even know you're missing.

"Small talk is fake and pointless." - That assumes authenticity only happens in deep conversation. But every meaningful relationship you've ever had started in small talk. Every one. You don't walk into a house by ignoring the front door.

"I'm not good at small talk." - That assumes it's a talent. Something you're born with. You're either the person who lights up the room or you're not. But it's not a talent. It's a skill. And you don't need to be good at it - you just need to be curious.

"People don't care about small talk." - People care about being acknowledged. Small talk is the first place that happens.

"It's a waste of time." - That assumes only deep, productive conversation has value. But some of the biggest opportunities, the hidden gold, the life-changing connections - they're buried inside the small talk that most people are trying to get through as fast as possible. Or skip entirely.

"I don't know what to say." - You don't need the right thing to say. You need the right thing to ask. Questions are what does the heavy lifting. Questions are how you find the doors.

"I'm an introvert." - The hidden assumption is that extroverts are better at connection. They're not. You know what extroverts are often doing? Talking about themselves. What's more important than being interesting? Being interested. And if you're an introvert, you're probably a better listener than anyone working the room. You just don't know what to do with what you're hearing. Yet.

"It feels awkward." - And you've assumed awkwardness is bad. It's not. Awkwardness is a place of shared experience. Some of the deepest friendships you'll ever form will start with an awkward first interaction that becomes the story you tell each other for years.

"People are just networking. They have an agenda." - So don't have one. Don't be the person looking over someone's shoulder to see who else is in the room. Be the person who stays.

Here's the thing nobody tells you about small talk: it's a hallway full of doors.

Every door is a topic, a value, an experience, a connection point. Your job is not to survive the hallway. Your job is to notice which doors light someone up (and which ones don't) and decide which to walk through together.

That's it. That's the skill.

And once you see it, you can never unsee it.

What a Hairdresser Taught Me At A Basketball Game

Let me tell you what happened when I asked one question.

I was at my daughter's basketball game. Halftime. I'm sitting next to another parent. We're in small talk. She tells me she's a hairdresser. I tell her what I do. The conversation is hovering - not dying, but not going anywhere. Just... lingering.

So I asked one question:

"What's changed in your career - in salon work - in the last ten or fifteen years?"

Her whole energy shifted. She pursed her lips. Looked down. Then she said:

"I see more parents crying."

I wasn't ready for that.

She told me that when a child comes in for a haircut - nine, ten, eleven, twelve years old - she has to adjust the chair. Spin them around. Set them up. And invariably, when she turns the child to face the waiting area, the parent looks up... and says the same thing almost every time:

"Wow. He looks so much older."

"She's all grown up."

Their eyes well up. Some start to cry. Right there in the salon.

I asked her: Wait. What?! Why do you think that is?

She said: "I haven't even started cutting yet. I think it's because when the child's head is up in my chair - really up, chin raised - it's the first time the parent has made real eye contact with them in a long time. The kids have had their faces in their devices. The parents have too. And I think it's the first time they've actually seen each other... like actually looked each other in the eye."

That conversation affected me for months. I've built entire talks around it. I've done podcast episodes about it.

And where did it happen?

Small talk. At a basketball game. With a hairdresser.

One question turned a dead-end conversation into something I'll carry for the rest of my life. That's what small talk is worth when you know what to do with it.

Most people are trying to skip it, survive it, or power through it. They don't realize they're walking down a hallway full of doors - and they've been keeping their eyes on the floor the whole time.

How this book will upgrade your mind

Three transformations emerge after reading this book...

1. You Will Become a Learning Machine

If you're someone who loves reading and learning, yet has a full-time job (as an entrepreneur, a programmer, or other professional), the Antinet is a fantastic tool for ingesting books and connecting the ideas. You become a walking encyclopedia of brilliant ideas. Others in your workplace and your friends will begin to take notice.

2. You Will Become a Content Machine

With the Antinet, you do your thinking and pre-processing well before you write the first word or hit the record button. In brief, the Antinet can turn you into a content machine in order to grow your online audience.

3. You Will Become a Research Machine

Whether you need to simply crank out a thesis for your PhD, or publish 550 papers like Niklas Luhmann, the Antinet can make you an absolute beast when it comes to academic research.

About the Book

Watch This Video Interview with The Author

Why I'm Giving The Book Away at Cost...

(And no, it's not a gimmick.)


I am selling each book at the cost of printing, fulfillment, and shipping, and not a penny more.

Why am I doing this?

Because I'm a saint... not.

I'm kidding of course. There are two reasons I'm doing this.

First, I spent 20+ years learning from masters of influence (and some from industries and professions you wouldn't expect). Each year I sought out a different expert in domains related to influence, rapport, and persuasion. I learned from them in an apprentice kind of way. I brought it all back to my work, my home, and my relationships.

I've been called "The Patient Whisperer", "Master Yoda", and "Chief Influence Officer" long before influencers were called influencers. (I've been called a lot of other things growing up near Philly, LOL)

I was the head of The Influence Center in a large health system. And I teach influence at a prestigious university.

The point is... You don't have to take years to do what I did. I've distilled down one of the highest-yield influence domains I have encountered! I'd rather you learn the model behind it, and start changing your most important relationships right away - literally in the next conversation.

I've experienced the power of this model firsthand. It's changed my life, and my only regret is that I didn't learn it earlier!

So, my goal is to get this book into as many hands as possible.

The second reason I'm selling this book at cost is because I know by transforming your life, you'll be interested in other things I share that will transform your influence even further!

That's all.

I know Hypnotic Gifts will change your life, and I can't wait for you to read it!

Frequently Asked Questions

Your most asked questions...

How long will it take for the book to arrive?

Your book will be packaged up beautifully, and sent from Taylor, Michigan, USA.

For U.S. customers, you can expect the book to arrive in 7-15 business days (could be a lot sooner).

For International, you can expect the book to arrive in 10-22 business days (could be a lot sooner).

You will receive a tracking number via email immediately after your order.

If you have any questions, don't hesitate to contact support (listed at the footer of this page).

Do you offer refunds?

Yes. We believe in this book so much that if you're unsatisfied (for any reason), you can send the book back within one-year, and get a 100% refund. No questions asked. Just contact me via the support details at the footer of this page. I'll share the return address, and refund every penny.

If you're not happy, we're not happy!

About The Author

Meet The One Others Have Called "The Patient Whisperer"...

Dr. Ed Tori

Dr. Ed Tori is a physician, professor, and influence expert who’s spent the last 23 years studying how people change - what moves them, what blocks them, and how a single conversation can change everything.

As a board-certified internist and adjunct professor at Georgetown University, Dr. Tori has trained thousands of leaders in communication, behavior change, and influence. His work blends science, story, and strategy - drawing from disciplines as diverse as hypnosis, neuroscience, marketing, complex adaptive systems theory, and game design.

In his career, he’s led innovation and well-being programs at one of the largest health systems on the East Coast. Now, through his company Influence Everywhere, Dr. Tori helps people become more deliberate in their daily influence - so they can lead better, connect deeper, and leave others better than they found them.

Hypnotic Gifts is the book he wishes someone handed him 20 years ago. It’s not about hypnosis - it’s about seeing everyday conversation clearly, listening differently, and knowing how to deliver the exact words someone needs to hear… at the moment they need them most.

Your Name

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Dr. Tori's Bold Guarantee

I am so confident my book will make you a better reader, writer, and thinker that⸺ if you're unsatisfied (for whatever reason)⸺you can send the book back within one year and receive a 100% refund.

No questions asked!

Just contact me via the support details at the bottom of this page. You will be given a return address to send the book back to. I will personally see to it that you are refunded every penny⸺both the cost of the book and the shipping cost.

How's that for fair?